Tony Seton

                  

 

Curriculum Vitae


Tony Seton has written, produced, directed, and reported in live and tape broadcasts for radio and television, both commercial and public, network and local, winning a number of national awards. He got started in professional communications at age 19, on April Fool's Day 1970, working as a $73-a-week copy-boy on the overnight assignment desk at ABC Network Television News in New York. During the Seventies, he rose through the ranks to become a senior producer at ABC, covering five space shots, six elections, Watergate, Barbara Walters' news interviews, and a decade of breaking news stories across North America and Europe.

In 1980, he moved to the West Coast where he began a second career as a consultant on marketing, advertising, public relations, and corporate communications ventures that ranged from long distance telephone service to riverboat gambling, medical equipment leasing to taquerias, matchmaking to computers. He also kept his hand in broadcasting. As Director of Marketing and Research for KXTC, a Monterey lite rock radio station, he doubled revenues, produced a series of highly-praised environmental minutes, and conducted interviews with local movers and shakers.

In 1995, Tony partnered with a long-time friend to form Wins of Change, a political consulting firm specializing in media and message. In the first three cycles, they produced the television messages for a number of federal, state, and local campaigns. They also produced radio spots for three U.S. Senate and two House races in five states. Clients included Rep. Nancy Pelosi (D-San Francisco) and U.S. Senate candidate Rep. Tom Campbell, a Republican who represented Silicon Valley.

Offered the opportunity to get back to broadcasting, Tony debuted a new radio program, Tony Seton's InFORMATION, on KBPA 1220AM in January 1998. His show reached tens of thousands of upscale Bay Area listeners who were bored with NPR and instead tuned into his program for scintillating conversation on relevant topics, news2use, and thoughtful humor.

Tony published two consumer books, Right Car, Right Price and The Under $800 Computer Buyer's Guide in the 1980s, a passel of poems, a volume of book reviews, and a sheaf of essays. His writing has appeared in publications across the country.

Tony taught Documentary Film Writing at Monterey Peninsula College and occasionally lectured on "The Truth about Television News." He has also instructed in Creative Writing at the women's Federal Correctional Institution in Dublin, California. In addition, Tony has provided media training for individuals, companies and organizations.

After moving to Redding, Tony appeared briefly on radio station KQMS, where his SetonnoteS commentary and Newsmaker interviews won their time slots by 50%. While at the radio station, Tony launched a series of reports on learning to fly, From the Ground Up, which were reproduced for national syndication.

In the fall of 2001, Tony wrote, produced, directed and reported Mother Nurture, a half-hour public television program on child-rearing; it received two national awards. In late 2002, he wrote, produced, directed and reported a second public television half-hour program called Divorce -- Collaborative Style. It was also recognized with a national award.

In September of 2003, he published a television news textbook entitled Don't Mess with the Press / How to Write, Produce and Report Quality Television News. A month later, Tony moved back to Mill Valley (California) and the following year established the American Patriots Coalition. Under this banner, he produced three GOTV (get out the vote) television spots designed to increase voter participation in the 2004 election swing states.

In the Spring of 2005, Tony moved back to Monterey to establish a new radio station as the flagship for a Radio Free America syndication network. But when his partners preferred to air syndicated broadcasts that promoted a particular agenda and when they eschewed plans to develop quality news broadcasts, it was time for a parting of the ways. Tony established the Quality News Network.

QNN began airing the finest hourly newscasts in the country, Monday through Friday, from 6:00am through 6:05pm (Pacific) in January of 2006. The QNN newscasts streamed live on the Internet and were uplinked to a tier-one satellite for distribution to radio stations around the country.

In August of 2006, Tony published a how-to interviewing guide called The Quality Interview / Getting It Right on Both Sides of the Mic. The book was based in part on the more than 250 interviews he did with political challengers in the 2006 races, candidates from all parties and from all fifty states, for the House, Senate and governorships. The book was updated in 2011

In October 2006, Tony launched America Back on Track, a daily noon hour broadcast featuring news, interviews, and commentary. The program features conversations with many local people speaking about global issues, as well as prominent national and international figures talking about how to restore the values and sense of purpose on which this country was founded. A major Pacific storm and financial difficulties forced QNN off the air on January 4th 2008.

Tony started teaching at the Monterey Institute of International Studies in the fall of 2007 with a course in "Media Management in Public Policy."

Branching out in 2009, Tony produced a half-dozen websites from design to execution. Also, he edited a book for a Vietnam War POW, consulted to an agricultural labor contractor, designed a program to teach non-English speaking workers the lexicon of their workplace, and was media advisor in two statewide political races.

In April 2010, Tony published, Truth Be Told, a novel based on a true story of sexual harassment and cover-up at a law school.

In June 2010, Tony launched The Living Proof Project. writing, editing and/or publishing and producing videos and websites for clients. (It was later folded into SetonPublishing.com.) The first book -- Vision for a Healthy California by Assemblyman Bill Monning -- came out in September. A second by spiritualist Dan Shafer came out in October, together with a video trailer.

In March 2011, Tony published From Terror to Triumph / The Herma Smith Curtis Story, and in April published a new novel, Silver Lining, a compelling, heart-warming story of romance, politics, media, and guns, torn from today's news headlines. In May came another work of fiction -- The Omega Crystal -- about the petro industry sitting on critical solar discoveries, and in June came another novel, The Autobiography of John Dough, Gigolo about a man who seeks to make better lives for women. In July he published Mayhem, in August he published Just Imagine, in September he published Rich Robinson's The Shadow Candidate, and in October it was Gerard Rose's The Early Troubles.

On December First 2011 Tony launched Monterey Mystery featuring Francie LeVillard, a consulting detective in the style of Sherlock Holmes. There are new episodes of Francie's stories on the first and fifteenth of every month.

In 2012, Tony published a second wonderful historical novel by Gerard Rose called The Boy Captain, and his third (brilliant) book titled Bless Me Father. Tony also published an important new book on aging by Dr. Hugh Wilson called Live Better Longer.

Tony wrote restaurant reviews and news essays for the Monterey County Weekly, was a senior writer for 65 Degrees magazine, and penned a series of profile pieces called "Great Lives" for the Carmel Pine Cone.

In late 2012. Tony wrote and produced an independent video documentary on the water crisis facing the Monterey Peninsula, which was recognized for its editorial and production values.

A new book on higher consciousness by John Koeberer  called Green-Lighting Your Future / How to Manifest the Perfect Life" was published in January 2013. And the first volume of The Francie LeVillard Mysteries was released on March 10th 2013 to coincide with the production of "Flight to Nowhere," a mystery dinner play Tony wrote to benefit the Friends of the Monterey Symphony. The play is included in the book, since it stars Francie LeVillard.

Also in January 2013, Tony produced a website and video that countered some near-slanderous reporting about some honorable physicians. In addition, he produced a television spot to bring widespread attention to these noble doctors and their excellent work.

In April of 2013, Tony published six books, two by clients -- Gerard Rose's fourth and another by David Jones -- and four more volumes of The Francie LeVillard Mysteries.

Also in April, Tony started production on From the Mouths of Babies, which may be a three- or five-part series on child-rearing.

In June, Tony published a new novel called Trinidad Head.

In April of  2014, Tony came out with a romance novel called Paradise Pond and an original screenplay called Jennifer, both of which had been originally written in 1994 but not touched in 20 years. Also in April, Tony published Selected Writings which long- and short-form pieces of fiction. In May, he published the sixth volume of  The Francie LeVillard Mysteries, and in September, he came out with Deki-san, a novel he started in 1991 (the first 40 pages) and picked up again in August of 2014, finishing it on his birthday, September 10th. He also edited and published books that summer for three new clients; Duncan Matteson's Hustle Is Heaven, Pat DuVal's From Colored Town to Pebble Beach / The Story of the Singing Sheriff, and Frank DiPaola's From Hell to Hail Mary / A Cop's Story.

In May of 2015, Tony published A Western Hero, Gerard Rose's latest work, and four of his own books: volume seven of The Francie LeVillard Mysteries; The Brink, a novella about an upended political convention; No Soap, Radio, a satirical look at a radio station; and Musing on Sherlock Holmes, six pieces about the great consulting detective.

Later in 2015, Tony published six of his own books -- Dead as a Doorbell, The Brink, Equinox, the eighth volume of The Francie LeVillard Mysteries, Silent Alarm, and Mokki's Peak -- and two books by clients; Tony Albano's Life is a Bumpy Road and Ray Ramos' The Dedicated Life of an American Soldier. In 2016, Tony published the ninth volume of The Francie LeVillard Mysteries and Don Craghead's The Enchanted Emerald. Six new books are already in process for publication in early 2017.

When hes not working, Tony is flying, shooting photographs or taking long walks along the Pacific Ocean.

 


TonySeton@TonySeton.com         PO Box 7281, Carmel CA 93921