Introduction
There are three phases of television news. You
cover it, produce it and broadcast it. Or in the esoteric industrial
vernacular you assimilate, manipulate and disseminate. The first task is
to be aware of the news and to gather the necessary elements –
information, audio and video components – to create a report. When you
have all of the elements, you write a script, select the sound bites and
cover shots, and then edit them together into a package. Then the report
needs to be broadcast in a format that provides context for the viewer to
understand and to value what is being reported.
It is very important that these three tasks –
coverage, production and broadcast – all be performed and in order. When
some news outlets – particularly the all-news cable networks – go live
to cover a press conference or controlled photo op that has been packaged
into a pseudo news event, they are ignoring the critical role of
journalism – to make sure that what goes out on the public airways is
thoughtfully considered and judiciously presented. Too often, the public
is fed propaganda in the guise of a news event when with a little delay
and some editing, an event could be reported in effective journalistic
fashion.
Don't Mess with the Press outlines the
purpose and challenges of each of the three phases of television news.
There is also a fourth section on news management, which focuses on
marketing quality television news. Because television is where the vast
majority of Americans gets all of their news, it is vital to the
well-being of the community – local and national – that a news
operation be focused not only on garnering top ratings, but that it do so
by informing their audience fully and accurately. Finally, the Appendix
includes an alternative approach to network news coverage, some clues on
finding work in television news, and the author's experience. There is
also an extensive glossary of television news terms which may help to
clarify some points raised in the text.
On line at dontmesspress.com are discussion
points and practices for each chapter, as well as sample formats. You will
also find there FAQs and an errata section, and you are invited to
contribute to each as appropriate.
©2003-2005
Tony Seton
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