Dedication
Introduction
Preface
Happy Talk
Revolution in News
Notes
I - GATHERING THE NEWS
What Is News?
Cause and Effect
News Judgment
Critical Role of News
What Is Television News?
Watergate
Staying Current
Generalist & Specialist
Keeping Your Edge
Contacts
Sources
The Best Kept Secret
Staged News
Protecting the Facts
Bypassing the Agent
Good Public Relations
Making Effective Use of PR
Scoops
The Happy Rockefeller Story
The Assignment Desk
Newsmaker
Access
Stringers
Pooling
Team Role
Reporting
Professional Distance
Competitive Positioning
Good English
First Person Singular
Field Producer
Be Prepared
Taking Notes
Interviewing
Engaging the Interviewee
Be Comfortable
Massaging the Interview
Professional Interviewees
Advance Work
Polling
Editing the Interview
The Technical Side
Changing Technology
Reporter Tips on Shooting
Videographer Tips
Recording Sound
Microphones
Reflection and Imagination
II - PRODUCING THE NEWS
The Elvis Presley Story
Show Producer
Story Selection
Formatting the Broadcast
Allocating Time
A 15-Minute Half Hour
The Look of the News
The Set
Supers
Graphics
Bumpers
Credits
The Bank
Shifting Focus
III - BROADCASTING THE NEWS
The Audience
Tone
Counting Bodies
Appearance
More Appearance Tips
Visceral Appearance
On Camera
The Standupper
Standupper Tips
Writing
Selecting the Facts
Writing to Be Read
Accuracy3
With Feeling
Without Feeling
Entertainment Writing
Writing Style
Pronunciation
More Writing Tips
Parallel Construction
Delivery
Anchors
Selecting Anchors
"Happy Talk"
Sharing Time
Tips on Anchoring
The Barbara Walters Story
Weather
Sports
Formatting the News
The Early Evening News Hour
The Third Early Evening News Half-Hour
The Late Evening News
The Linda Ellerbee Story
The Midday News
The Morning News
News Briefs
Long-Form News Reporting
Making Mistakes
Seton's Law
IV. Managing The News Operation
The Television News Business
Revolutions
Baseline Performance
Orientation
Bare Bones
Error Checking
Website
News Promotion
Criticism
Ratings
Marketing Quality Television News
V. APPENDIX
My Network News Operation
Finding Work
Agents
Author's Experience
Glossary
