A
campaign for Americans to
regain their birthright to fly
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Radio Spots
Here are different two
approaches to reaching the likely-flyer audience.
Series One is called
"Take Back the Skies" and targets an educated audience,
through public radio and through commercial stations that are able to
attract upscale listeners.
Series Two takes a
challenge approach, asking listeners if they have what it takes to
become a pilot. These messages target a broader audience through
higher-end music and news stations.
To have effect, these
spots each need to air a total of fifty times or more over the two
weeks before the presentation.
Series One
1) General aviation contributes over a $100
billion to our economy every year, employing more than ten million
Americans, as pilots and flight instructors, mechanics and fuel truck
jockeys. General aviation transports business professionals to
conferences, and flies families to vacation spots. They fly on skis in
Alaska, and on floats in Louisiana. They dust crops and seed clouds,
spot fires and report on traffic. They carry emergency personnel and
equipment to disaster sites. With more than 70% of the world's
aircraft and 80% of the hours flown under our flag, general aviation
is truly an American enterprise. Let's Take Back the Skies, I'm
Tony Seton. [Studio tag*] [Click
for audio.]
2) There
are many reasons to learn to fly. One reason is avoid those two-hour
lines waiting for a commercial flight. Instead, you can fly directly
to your destination, on your own schedule, hassle-free, looking down
at that sea of red tail lights on the grid-locked highways below. Want
another reason? How 'bout the thrill of breaking through the clouds to
see the runway, right where it should be in front of your nose. Or
watching an airstrip light up for your landing at the click of a
button. Maybe the best reason for learning to fly was written by John
Gillespie Magee in his immortal poem "High Flight" when he
said that he flew to touch the face of God. Let's Take Back the
Skies,I'm Tony Seton. [Studio tag*] [Click
for
audio.]
3) Learning
to fly is an extraordinary experience in itself, but it's not for
everyone. Being a good pilot requires more than courage; there are no
old, bold pilots. Indeed, every pilot worth her salt can tell you
about finishing a lesson and discovering the famous sweat-soaked
shirt. Those who truly want to fly will push through the envelope,
conquering their fears with more instruction, and deeper experience.
Experience alone is not enough; you must constantly be aware. They
say...A superior pilot is one who uses her superior judgement to avoid
a situation which might require the use of her superior skills. Let's
Take Back the Skies, I'm Tony Seton. [Studio tag*] [Click
for
audio.]
4) They say
a private pilot's certificate is a license to learn. When you've
already learned so much. You studied aerodynamics to understand the
principles of lift that keep your plane aloft. You learned meteorology
so you can avoid wind shears, icing, and fog. You mastered the radio
so that you can communicate with the tower to determine your position
in the flow of airport traffic. You know how to read sectional charts
to avoid ground hazzards and military operations areas. And that's
just the beginning. Every flight is a new opportunity to learn..to
learn more about the plane, about flying, and about yourself. Good
pilots never stop learning. Let's Take Back the Skies, I'm Tony
Seton. [Studio tag*] [Click
for
audio.]
5) This year is the centennial anniversary of man's first powered flight. On
December 17, 1903, Orville and Wilbur Wright opened a new chapter in
civilization when they flew through the chill winds over the Outer
Banks of North Carolina on the Kitty Hawk Flyer, a plane they
had designed from scratch, powered by a motor also of their own
design. The Wright brothers made four flights that day; the longest
was 871 feet and lasted :59. Their extraordinary accomplish- ments
started the voyage that put Neil Armstrong on the moon. Flying is
indeed an American birthright, to be celebrated to its fullest. Let's
Take Back the Skies. I'm Tony Seton. [Studio tag*] [Click
for
audio.]
*Studio Tag
(over background engine noise): "Take Back the Skies" is
sponsored by Up-'n-Away Aviation. Come to Up-'n-Away [this] Saturday morning
[insert date] at ten to meet Tony Seton and hear more about learning to fly and the
exciting world of general aviation. For details, call 737-4568.
Series Two
1) For some people,
the goal is a college sheepskin. Others want to make piles of money. Me,
I worked my way up through the ranks of broadcast journalism to become
an award-winning, globe-trotting producer for ABC Television News. I
covered Watergate, interviewed prime ministers, and was admitted to the
White House inner sanctum. But no accomplishment meant more to me than
earning my private pilot's certificate and an instrument rating.
Learning to fly is a breath-catching experience. So much to comprehend
through the books and tapes and the actual hands-on flying. More
important, you learn about yourself, and the inner road to courage. No,
flying isn't for everyone. There are no old, bold pilots. [Studio tag#]
2) What has been
your greatest accomplishment? Making it through med school? Passing the
bar? Owning your own business? If you don't feel like you've really
been tested, put yourself behind the controls of a small plane.
Experience the confident elation as you break out of the clouds to see
the airfield in front of your nose. Or when you click the microphone key
and watch the runway magically light up below you. Of course, learning
to fly is a serious affair. You have to understand how lift keeps your
plane aloft, what signs to look for to avoid dangerous weather, and how
to communicate with air traffic control to assure that you reach your
destination safely and on time. And you've got to get it all right. You
can't pull over to the side of the road at 5,000 feet. [Studio
tag#]
3) If you're like
most people, you don't even notice the buzz of a small plane flying
overhead. General aviation is a part of our daily lives, an American
birthright. But think about it a minute, what it must be like to fly
along at twice the speed you drive your car, with no roads, little
traffic, and very few rules. It takes a lot to earn a pilot's license, a
lot more than courage. It requires character. You have to be smart and disciplined. You have to
know the limitations of the plane, and of the pilot. And if you have the
right stuff, you too can join an elite society. John Gillespie Magee
wrote in his immortal poem "High Flight," that he flew to
touch the face of God. [Studio tag#]
#Studio Tag
(over background engine noise): Do you have what it takes? Find
out. [This] Saturday morning [date] from ten to eleven at Up-'n-Away
Aviation. It's free, but space is limited. Call 737-4568.
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