Take Back the Skies      


A campaign for Americans to
regain their birthright to fly


Tony Seton's Biography

Tony Seton got started in broadcast journalism at age 19, on April Fool's Day 1970, working as a $73-a-week copy-boy on the overnight assignment desk at ABC Network Television News in New York. During the Seventies, he rose through the ranks to become a senior producer at ABC, covering five space shots, six elections, Watergate, Barbara Walters' news interviews, and a decade of breaking news stories across North America and Europe.

Tony wrote, produced, directed, and reported in live and tape broadcasts for radio and television, both commercial and public, network and local, winning a number of national awards.

In 1980, he moved to the "Left Coast" where he began a second career as a consultant on marketing, advertising, public relations, and corporate communications ventures that ranged from long distance telephone service to riverboat gambling, medical equipment leasing to taquerias, matchmaking to computers. He also kept his hand in broadcasting; as Director of Marketing and Research for KXTC, a Monterey lite rock radio station, where he doubled revenues, produced a series of highly-praised environmental minutes, and conducted interviews with local movers and shakers.

In 1992, during a three-year "exile" in the Chicago area, Tony directed the Barry Watkins for Congress campaign against Henry Hyde, winning 80% more votes than any previous Democratic candidate in the history of the district (Ill-6th), but still losing two to one.

He returned to the Bay Area in 1995, and partnered with his long-time friend, veteran radio talk show host, Peter B. Collins, to form Wins of CHANGE, a political consulting firm specializing in media and message. In the past three cycles, they produced the television messages for a number of federal, state, and local campaigns. They also produced radio spots for three US Senate and two House races in five states. Clients included Rep. Nancy Pelosi (D-San Francisco) and U.S. Senate candidate Rep. Tom Campbell, a Republican who represented Silicon Valley.

Offered the opportunity to get back to broadcasting, he debuted Tony Seton's InFORMATION, on KBPA radio in January 1998. His show reached tens of thousands of upscale Bay Area listeners, appealing to those who were bored with NPR and tuned in Tony for scintillating, relevant conversation, news2use, and thoughtful humor.

A prolific writer, Tony has published two books Right Car, Right Price and The Under $800 Computer Buyer's Guide, a passel of poems, a volume of book reviews, and a sheaf of essays. His writing has appeared in publications across the country. Tony also taught Documentary Film Writing at Monterey Peninsula College and occasionally lectures on The Truth about Television News. He has also instructed in Creative Writing at the women's federal correctional institution in Dublin (California).

After moving to Redding, Tony worked briefly at KQMS radio, where his SetonnoteS commentary -- still published every weekday -- and Newsmaker interviews won their time slots by 50%. Tony also launched a series of reports on learning to fly, From the Ground Up, which have been reproduced for national syndication. In June of 2001, he earned his Private Pilot Instrument Rating. 

In 2002 Tony wrote, produced, directed, and reported a half-hour public television program on child-rearing. Mother Nurture explores the transformative developments in parenting through the eyes of two generations of California mothers. The program won The Videographer 2002 Award of Distinction for News/Documentary, and The Communicator 2002 Award of Distinction for Cable TV/Issue Program.

In 2003 he completed another half-hour program called Divorce -- Collaborative Style, which explores the sea change in family law that allows people to dissolve their marriage with for less money in less time for less pain.

In addition to his production, communications consulting, and writing, Tony enjoys photography, and walking to the ocean.


Radio Spots

 


  With your correspondent


Tony Seton


  Contact information

TonySeton@TonySeton.com

PO Box 7281
Carmel CA 93921
831-649-6397


  Click to

Writing on Flying

HOME

2002-2005 Tony Seton Communications