Tony wrote, produced, directed, and reported in live and tape broadcasts for radio and television, both commercial and public, network and local, winning a number of national awards.

In 1980, he moved to the "Left Coast" where he began a second career as a consultant on marketing, advertising, public relations, and corporate communications ventures that ranged from long distance telephone service to riverboat gambling, medical equipment leasing to taquerias, matchmaking to computers. He also kept his hand in broadcasting; as Director of Marketing and Research for KXTC, a Monterey lite rock radio station, where he doubled revenues, produced a series of highly-praised environmental minutes, and conducted interviews with local movers and shakers.

In 1992, during a three-year "exile" in the Chicago area, Tony directed the Barry Watkins for Congress campaign against Henry Hyde, winning 80% more votes than any previous Democratic candidate in the history of the district (Ill-6th), but still losing two to one.

Offered the opportunity to get back to broadcasting, he debuted Tony Seton's InFORMATION, on KBPA radio in January 1998. His show reached tens of thousands of upscale Bay Area listeners, appealing to those who were bored with NPR and tuned in Tony for scintillating, relevant conversation, news2use, and thoughtful humor.

A prolific writer, Tony has published two books Right Car, Right Price and The Under $800 Computer Buyer's Guide, a passel of poems, a volume of book reviews, and a sheaf of essays. His writing has appeared in publications across the country. Tony also taught Documentary Film Writing at Monterey Peninsula College and occasionally lectures on The Truth about Television News. He has also instructed in Creative Writing at the women's federal correctional institution in Dublin (California).

After moving to Redding, Tony worked briefly at KQMS radio, where his SetonnoteS commentary -- still published every weekday -- and Newsmaker interviews won their time slots by 50%. Tony also launched a series of reports on learning to fly, From the Ground Up, which have been reproduced for national syndication. In June of 2001, he earned his Private Pilot Instrument Rating. 

In 2002 Tony wrote, produced, directed, and reported a half-hour public television program on child-rearing. Mother Nurture explores the transformative developments in parenting through the eyes of two generations of California mothers. The program won The Videographer 2002 Award of Distinction for News/Documentary, and The Communicator 2002 Award of Distinction for Cable TV/Issue Program.

In 2003 he completed another half-hour program called Divorce -- Collaborative Style, which explores the sea change in family law that allows people to dissolve their marriage with for less money in less time for less pain.

In addition to his production, communications consulting, and writing, Tony enjoys photography, and walking to the ocean.