Seton Publishing


An award-winning journalist and a prolific writer, Tony Seton not only writes his own books, but he also writes, edits, publishes, and distributes books for clients. Some of his clients arrive with a manuscript; others begin with just a desire to tell their story, which they do through interviews. Below are some of the more than seventy books produced by Seton Publishing since 2010. These books are available through bookstores worldwide and from Amazon, in paper and Kindle, except for those which were produced exclusively for private distribution.


Books by Tony Seton Books by Clients

Say It Write is a second Collection of Short Works.In these pages are twenty pieces of prose, poetry, stage scripts, a letter to the editor, and segments from four books. These pieces, though not book length in their own write (sic), were very much worth the paper they are printed on. The title was from a still born advertising campaign for a very special pen, conceived to encourage people to write letters.
Reg Henry, veteran journalist, has written his first novel -- Love in the Late Edition -- and it is a pip. It's the a story about a man who retires with his wife to an idyllic retire-ment community in California but is very soon left tragically alone. He knows he must somehow find a new purpose in his life, which at first he struggles to do, often comically. Then, when he least expects it, something surprising and good happens, when he least expects it.

The Denny LeVett Story...So Far  is a true account of the amazing life of a boy who grew up in the proverbial Iowa cornfields and later became a pilot, a world-renown antique gun collector, a sports car race driver, an esteemed hotelier, a political maven, a dog lover, a real estate magnate, and a valued friend to many. This book has already been nine years in the making and is due out in the summer of 2020.

This is the second of Gerard Rose's book of the travel tales of Hamilton and Egberta. As with the first volume, More Advertures of ... recall a score of bedtime stories that the imaginative father told his children before they went to sleep. The two young teens and their special friends travel around the world, learning about new places and old cultures. The stories are a pleasure for both the children who hear them and the parents who read them.


Four new Francie LeVillard Mysteries in Volume XI. Francie deals with organized crime on the Monterey Peninsula; with political corruption in quaint Carmel-by-the-Sea; with a county executive who has had power go to her head; and in a stunning concluding report, there are two major events in the life of Francie’s chronicler.

This book is a special collection of selected poems and lyrics by Valerie Lumley and James Tippey, AKA Garland Andrews. The verses represent the events and relationships of their lives, are presented in chronological order, and are combined in two parts. They are soulful and intimate, and describe love in its many forms and expressions. They tell stories that are profound and real, and describe loves that are transcendent and eternal.

On September 1, 1983, a Korean Airlines jet en route from New York to Seoul strayed off course and over a military-sensitive area of the Soviet Union. The jet refused to respond to warnings by a Soviet fighter jet. The pilot of the fighter was ordered to shoot it down. He did. All 269 people on board were killed. How did this disaster occur? What caused the Soviets to down the commercial flight?

In The INappropriate Therapist, Valerie Lumley writes about what it was like to be brought up in destructively dysfunctional family, and learning to survive. Hers was not an easy path. She steeped herself in dozens of books on psychology and spiritual growth, struggling to clear her heart and mind of the oppressive and corrupting pain and anxiety that had trapped her well into adulthood. Her book provides a guide to understanding and release.

While more than 40 Francie LeVillard Mysteries have been published since 2013, she was actually born from the pen in 1986. Back then she lived in Mill Valley in a world without cellphones and wifi. Now seven of her original cases — plus a bemusing short story — are in print for your elucidation and reading pleasure.

Valerie Lumley’s The Grand Master and His Protégé: A Memoir of Love, Courage, Endurance and Devotion is a compelling true-life story spanning 50 years about the fulfillment of spiritual longing and the completion of karmic destiny. He was a famous baritone and she became his long awaited protégé. Their expansive sage is a most spiritually provocative and heartwarming love story for the ages.
Quality journalism requires that a news report answer six questions Who, What, When Where, How, and Why. The answer to Why often lags because it takes time to track it down. Most people can answer the first five questions applied to the lives they are living, but not so many choose ask themselves Why. Is There a Why? explains how that question can be successfully approached, if you’re ready to discover the answer. It will change your life.

Duncan McCollum's new book, Journey's End, coming out in late March, breaks away from his first three historical novels. From Madame Cheng’s pirate’s lair and the depths of Davy Jones’ locker, to the peaks of the mystical ‘Eye of the Heaven Mountains’, home of the Immortal Ba-Xing, the crew of the Journey’s End further their quest to trade the Stones of Heaven for a fate unknown.

The Bright Wise Solution is a novel about school reform. A novel? Yes, well, people want to be entertained. They don't want some boring treatise from academia, do they? So this book explains not only how schools can truly educate in an exciting way, but there are some interest characters, a gunshot, a poignant bit in Vietnam, a couple of very bright children, and an angry stupid person. Plus a number of first-rate journalists.

World War II is ending in four months. Abby Lansing and Jim Riley are high school seniors in a small Montana town and are different as two people can be. Until We Meet Again is a story that reaches far beyond the bounds of teenagers as it portrays the maturity of deep caring and unselfish love that Abby and Jim have for one another. It is a love that will stand the test of time.

In Volume X of The Francie LeVillard Mysteries,  the finest consulting detective since Sherlock Holmes has four new cases: a man shot to death on the sidewalk outside the Cypress Inn; a repentant formerly-shady politician and an angry widow; a dying scientist who may have discovered how to eliminate most violence from Earth; and a beloved teacher is set up for a fall by a paranoid administrator.

Imagine if E. B. White’s Stuart Little married, fathered five little ones, and then passed away. His widow and children would face major challenges. Karyl Hall’s A Family's Spirit are twelve bright and dear stories about the family engaging life. Delightful reading for parents and children, they are not only precious -- and sometimes poignant -- tales, they are gracefully instructive.

In most jurisdictions in California, if the police get a call about domestic violence, someone is going to be arrested. Even if no one is injured. Even if the caller tells the deputy that any contact was purely accidental. Even if the caller was lying. The deputies thinks it's the law. It isn't. It's why many innocent people are jailed, families are destroyed, reputations are ruined. Cardiologist Terry Moran has picked up the proverbial pen and spoken from his heart. In his new book, Stories for the Hungry Romantic, he writes about what every person wants, and needs. It is probably our most powerful feeling ... that hunger for romance. It drives us beyond reason as we reach for that ultimate connection ... love. You’re on the path. Feed your appetite.
Volume IX of The Francie LeVillard Mysteries... In The Storage Locker, her friend overhears a strange conversation that could be criminal. In Fixing Poor Grades, the body of a local college professor is found floating in Lake El Estero. Unjustice is about a man unfairly arrested who comes to Francie to see about the system being changed. And in The Dream, a friend who doesn’t believe in past lives has an experience that seems to defy explanation. This may be Gerard Rose's most important book to date. In a compelling story based primarily on fact, The War to End tells how the lives of two best friends are upended by the attack on Pearl Harbor. One young man is sent to fight the war in the Pacific. The other, an American of Japanese ancestry, is sent with his family to an internment camp. But after a year, he is sent to fight the Nazis in Italy, and comes home with medals. human hair wigs

Dustin Propper was in a slow downward spiral when he had a couple of curious coincidences. People came into his life and moved him in a strange – for him – new direction. It all led, after a long trek into the Himalayas, to Mokki’s Peak, where he saw a bird fly backwards...and himself move forward.
Kaleidoscope is the latest book by the remarkably prolific Duncan McCollum. It is the fascinating story of a ten-year-old Jonny McDougall who has been asked by his Uncle Charles to look after an ancient and mystical kaleidoscope while his Charles is in Europe fighting the Germans in the air during the First World War. One day, Jonny looks through the kaleidoscope, and he sees...yes, well, you'll have to read the book to find out. hair extensions uk

Twelve alien spaceships took up positions over the United States. It was a silent alarm. Then, unbeknownst to the rest of the country, four every-day Americans were beamed up to meet with the alien commander and his deputy. They learned the frightening truth about what was going to happen to the Earth if....it was a very big if. In fact, ifs don’t get any bigger.
Coaling Station A / The Rise and Fall of an Oil Boomtown!  is Duncan McCollum's second historical novel about 19th Century California. The honest and courageous town folk struggling against the greedy and violent big money crooks. Oil roughnecks and barroom brawls, corrupt officials bought off by the special interests, and a journalist serious about his obligation to get the truth out.
Volume VIII of The Francie LeVillard Mysteries -- One story is drawn from the terrifying early days of the Third Reich when Sherlock Holmes worked with Francie's great-grandfather of the Deuxième Bureau. A second is about a client who goes rogue to bring justice against four people she holds responsible for her brother's death. And in the third story, Francie recounts her early days as a political reporter at a television station in New York. Carmel-by-the-Sea has always been known as an artists' colony, and its generally Bohemian culture. But no one expected a Gnome to be spotted at dozens of different spots around town. Now in Gnome Alone in Carmel, Karyl Hall reveals the amazingly true story of the Gnome's fascinating and poetic travels around this  amazing and poetic California Central Coast village.
Devon Ross was a television news reporter at the top-rated station in the #1 market. One frigid winter morning he was sent out to LaGuardia Airport where the police were pulling a "floater" out of Flushing Bay. No, not one floater; the one was chained to another body. The two were victims of the violent drug war that had long plagued New York. It was the beginning of a trail that led through more killings and serious personal challenges to a life-threatening climax.
The Adventures of Little Big Jim by Duncan McCollum is the first of a series of historical novels about life in the then-new state of California. Duncan knows whereof he speaks, drawing on many stories told over the five generations of his family who first settled in The Golden State from the time of the Gold Rush.
Candace Brinkman arrived at the party convention with more than enough votes to deliver the nomination. Plus, she had the money and the machine – and a ten-point lead in the polls – to win the general election and send her to the White House. But then Life intervened, and suddenly the trademark control that had gotten her this far began to crack.  
The fascinating life story of Sam "The Morning Man" Salerno. He met and interviewed celebrities and top sports figures galore, in Las Vegas and on the links on the  Monterey Peninsula. In his tenth decade, Sam  has a weekly radio show in the clubhouse next the Del Monte Golf Course links.
I was lying on my bed when suddenly the doorbell rang. Maybe it’s the FedEx guy and he was bringing a positive reply to one of the myriad resumes I'd sent out. How was it possible that all those skills and that brilliance could go to waste. Brilliant? Uh-huh. I was half-way down the staircase when I realized that there was no doorbell in the house. But that didn't stop me from looking to see who had rung it.  
T J Moran's first book...a delicious compilation of eleven Stories for Starving Romantics.  The book is an excellent prop for a single person looking to connect. Also great bedtime reading to put a smile in your dreams. And T J should know about the heart. After all he's a cardiologist.
Sherlock Holmes is one of the most important fictional characters in all of literature the world around. A member of a Sherlockian society for the past 30 years, I have contributed numerous papers to their bi-monthly black tie dinner meetings. The "Musings on Sherlock Holmes" consist of six essays and a play, all but one of which were delivered/performed before the Diogenes Club of Carmel-by-the-Sea.   
Once upon a time there was a little boy named Hamilton, and a little girl named Egberta. They were the best of friends. They loved to travel, and Hamilton & Egberta had amazing adventures. A score of those trips are told in this book. These were bedtime stories Gerard Rose told to his children decades ago. More stories are promised.

Anyone who has worked in radio will recognize the people in this story. Radio is a strange animal in that it attracts people who are weird but figure that they can hide out behind their voices. "No Soap, Radio"  looks behind the curtain of radio reporting some of what really happens at some radio stations.
 

A Dog's Tale by Ron Wormser...actually it's by Ron and Pepper, his late miniature Schnauzer. A delightful, thoughtful, amusing, poignant, engaging, purposeful story, by two very fine writers.
Volume VII of The Francie LeVillard Mysteries features a wide range of cases from the abduction of a stolen albino ball python to a scurrilous campaign to unseat the sheriff; an evil sponsor of terrorists to a divorcee plagued by someone who is playing "pranks" on her in her own house. The ever-brilliant Yankee Point detective makes life better for the good people at the expense of those wearing the black hats.  

A Rich & Valued Life  is the story of Martin Needler's more than eight decades on the planet, beginning in Manchester, England shortly before the Germans began bombing his city and reporting up through his he important role he played in illuminating mistakes in U.S. policies in Latin America .
A serious journalist, Cody Howard was bounced from his network reporting job. He wound up in Monterey at a station where news was not very important. But then he stumbled upon a big story of prison corruption. Lucky for him, he had made new friends including neighbor Roy Deki, and Francie LeVillard. Together, they untangle a curious web of facts and lies that reveal some very important truths.  

In Donald Craghead's first novel, The Enchanted Emerald, he tells an exciting story of a future, sans technology but replete with magic, and with young Michael trying to wrest control from his sister to save all from her evil curses.

Photographer David Thoreau was casually shooting the fall foliage above Paradise Pond when he saw out of the corner of his eye a flash of color, an artful form, and a compelling face. It was math instructor Lauren Stacy. She, too, saw something special in him that hijacked her attention. It was the beginning of an extraordinary romance.
 

Tony Albano's Life Is a Bumpy Road is a (mostly) cheery collection of stories about his living in New York, his mu-sic, the Mets, fishing, girls, owning a deli, California, and his great love of people and dogs.

Volume VI of The Francie LeVillard Mysteries features four new cases pitting the world's finest consulting detective since Sherlock Holmes against a nefarious real estate agent, a newspaper owner with an outsized ego, a radio talk show host without scruples, and a psychiatrist dangerously cheating on her patients.
 
Police work is not what you see on TV. In the real world, it’s tougher, it’s grittier, and there’s a lot more on the line. Frank DiPaola flew to Los Angeles to maybe become an actor. Instead he became a cop. He also became an actor. He also saved lives.

This is the first collection of the miscellaneous works. Selected Writings include short stories, novellas, various bits, and a book review. All except for the book review are fiction. There is some delicious romance and light humor, smart politics and deep feelings, smart pitching, and unreality television.
 

In, Western Hero, this latest historical novel from one of our finest storytellers, Gerard Rose weaves an important tale of courage and purpose, at home and on the battlefield, as he recounts the life of a true western hero.

Jennifer is a screenplay about a social studies teacher from sleepy Santa Morino, California. Suddenly she found herself putting her life on the line for her country. She never thought that she’d be in danger. But that was because she didn’t realize that politics in Our Nation’s Capital – even in the Oval Office itself – can be a deadly game.
 

Pat DuVal escaped the ugliness of the Deep South when he went into the Army. Mustering out at Ft. Ord, California, he became the first black deputy in Monterey County, and also followed his dream of singing.
Phillip Hewes left a good teaching job in a wealthy area on the Maryland Eastern Shore because it was too comfortable. He accepted a position teaching English Lit at Lassen Community College in Redding at the northern end of the Sacramento Valley. He soon discovered -- first to his considerable dismay and then to his awe-struck delight -- that the real reason he had crossed the country had little to do with teaching college students.  

Green-Lighting Your Future / How You Can Manifest the Perfect Life explains how to reach higher consciousness. No kidding...No gimmicks, no games. A deeply thoughtful exploration by a man who's done the work himself.

The fifth volume of The Francie LeVillard Mysteries features a broad spectrum of cases, in which  the challenges for Francie -- the world's finest consulting detective -- are both professional and personal. From dealing with a pseudo godfather to rebutting a slander campaign against an honest doctor. And then there’s gangland slaying in Salinas that buckles her knees.

 
Gerard Rose's For I Have Sinned is another historical novel and  a marvelous sequel to his earlier Bless Me Father. His tales are both fact and metaphor, and serve to provide greater understanding of our own lives.

In the fourth volume of The Francie LeVillard Mysteries, Francie comes across a clue to a murder on the beach by Spanish Bay in Code Book. There are five other cases in this book: Her Brother's Keeper, What a Drag, For the Love of Peace, Opus Rex, and Kayaker. All of them will capture your attention.

Bless Me Father is Gerard Rose's telling historical novel about growing up in the mid-20th Century. His story mirrors the lives of many people who grew as America did, through the tumultuous Sixties and the War in Vietnam.

In volume three of The Francie LeVillard Mysteries, there is an unnecessary killing in a case of international intrigue; a brilliant engineer is suspected of corporate espionage; a third case comes right off of today's headlines; and then there is the case of a dangerous man who won't let go.
 

The Shadow Candidate is a political thriller by consultant Rich Robinson. Plenty of sex, corruption, and murder, presented by a man who has seen it all. Read it before you vote again.
 
In the second volume of The Francie LeVillard Mysteries, we first go back in time to the case that turned her into a world-class detective. Next a matter of murder and survival at her own house. Followed by a frightening case of nuclear espionage. And finally an ugly tale about the people who are supposed to be protecting us.
 

Live Better Longer is an important work by Dr. Hugh Wilson, a pioneer in age management. It's not about Botox;  it's about true good health...for life. He exposes false myths and provides a clear path for many to follow
to a longer and better life.
 
The first volume of The Francie LeVillard Mysteries featuring the finest consulting detective since Sherlock Holmes. The three stories in this volume are Doc's Drugs Problems, A House Divided, and Raggedy Ann, and there is a play, Flight to Nowhere.
 

Red Smith in LA Noir is a detective novel set in Los Angeles a few years after WWII. The corruption is ugly, the torture is painful, and the romance will touch your heart.
 
Just Imagine...a man dies -- well not really, and only for a split second -- and then he returns to life on Earth with a vital and terribly exciting secret he needs to share with the whole planet. Then he sees this woman at the Aquarium, and at Trader Joe's, and, well, there's this wonderful dog...

The Boy Captain
is a excitting fact-based historical novel about American naval hero Joshua Barney. He was not yet 16 when he became a ship's captain...in the middle of the Atlantic, during a storm. He later served in the American Navy during the Revolution and the War of 1812.
 
An exciting novel about an evil woman and her boyfriend who try to kill her ex-husband through stress. She would do anything to hurt her ex-husband, including getting involved with a con man. When she is found dead, the question is was she murdered, or did she kill herself. It all amounts to a case of Mayhem.

The Early Troubles is a first novel by Australian-born Carmel attorney Gerard Rose. He writes of his Irish roots as the country struggles to be free.
 
The Autobiography of John Dough, Gigolo is the story of a hedge fund manager who quits making money to help 5 very special women make better lives for themselves. There's a divorcee, two widows, a gangster's moll, and a good friend's wife.
 
Ray Ramos landed at Omaha Beach on D-Day. He fought his way across Europe until Germany surrendered. Then he stayed in the Army through the Cold War, serving in Europe, Asia, and South America. This is his life story, The Dedicated Life of an American Solider.
 
There are two stimulating novels in this book...
The Omega Crystal is about an exciting solar discovery that the oil industry is sitting on. A news guy, a "spook" and luck come together to reveal it.
And New Moves follows the story of the once-news guy and the brilliant spook as they re-locate to the Monterey Peninsula.
 


Vision for a Healthy California
is a road map for the Golden State, written by Bill Monning while a highly-esteemed  member of the California Assembly. Subsequently he won a seat in the state senate and became majority leader.
 
Silver Lining is a compelling, dear, engaging, important, heart-warming story of romance, politics, media, and guns, torn from today's news headlines, and born from a true situation, starting with a man shooting off a pistol at noon in the middle of a main street. 
 


Three Lives of a Warrior
  is the powerful memoir of Phil Butler, who spent eight years as a prisoner in North Vietnam and came home to a new life.
 

Truth Be Told
is a novelized version of a true story about an historic civil rights case of sexual harassment against a top-50 American law school. The school wanted to sweep it under the rug, but an honest woman and a strong lawyer wouldn't let them.
Shirley and Duncan Matteson made it a point every year to send out Christmas letters to family and friends. Often they would reprise some of the wonderful traps the family had enjoyed to myriad sites around the world. The Matteson Family Christmas Letters began in 1969 and has continued after Duncan's passing through 2019, when Shirley decided to make a book of all the letters. (A private printing.) 
 

From Terror to Triumph, the true story of Herma Smith Curtis telling of her early life surviving the Nazi take-over of Austria, and her subsequently successful new life on the Monterey Peninsula. 
 

In Hustle Is Heaven, the late Duncan Matteson wrote about his 80 years of life and becoming a major developer, investor, and  leading philanthropist. (A private printing.)
 

Breaking the Rules In 1961, after college, Nola Rocco and her best friend traveled around the world in 479 days on a budget of 50 cents a day. Visiting some 35 countries to meet the locals in untouched villages, they hiked the Himalayas in Nepal, tried opium in Ceylon, and that was just the beginning.

 
The updated version of The Quality Interview / Getting It Right on Both Sides of the Mic is based decades of journalism including over 2,500 interviews. It explains how to conduct an interview clearly and directly to elicit -- and deliver -- quality information..
 
 
Don't Mess with the Press / How to Write, Produce, and Report Quality Television News is a how-to guide to producing the finest in broadcast journalism.
This book is in the process of being updated and with a new focus on writing, producing, and reporting news online.
Reg Henry, veteran journalist, has written his first novel -- Love in the Late Edition -- and it is a pip. It's the a story about a man who retires with his wife to an idyllic retirement community in California but is very soon left tragically alone. He knows he must somehow find a new purpose in his life, which at first he struggles to do, often comically.  Then, when he least expects it, something surprising and good happens, when he least expects it.
 
Right Car, Right Price is a quick and easy guide to finding and buying the car or truck new or used that best suits your individual needs. The book was reviewed by Autoweek, the bible of the industry, which called Right Car, Right Price  "the right stuff."
 

This was my first book to be published. A fellow I knew had been contracted to write it but didn’t want to so he paid me to do it. Addison-Wesley was the publisher. The market for micro-computers was changing so rapidly that most of the book was out of date before it was printed.

 

 
Award winning videos by Tony Seton   
 
Divorce -- Collaborative Style is an award-winning  half-hour public television report on the how to dissolve a marriage with integrity, for much less money, and in much less time. The collaborative process, pioneered in the early 1990s, also works in most other legal disputes because it's based on two parties being truthful and acting like adults.
 
 
Mother Nurture is a half-hour public television program that explores significant changes in child-rearing.  This award-winning documentary is for everyone who is a parent, or thinking of becoming one. It also notes that not everyone should be a parent, especially those who are feeling pushed into having a child by family or friends.
 



Tony Seton is a national award-winning journalist, a writer, publisher, public speaker, business and political consultant, teacher, and communications specialist. Early in his career as a broadcast journalist, he covered Watergate, six national elections, and five space shots, produced Barbara Walters' news interviews, and won several national awards for his business-economics coverage, all for ABC Network Television News. Later, Tony wrote, produced, directed, and reported two award-winning public television documentaries. He has conducted over 2,600 interviews and syndicated more than 2,300 essays for print and broadcast. Tony has also logged over 600 hours of live news and talk radio. He has taught journalism and media at the college and graduate level, and was an adjunct professor at the Monterey (now Middlebury) Institute for International Studies. Tony is also a private pilot and a photographer.



Contact Tony Seton  by email or at
Post Office Box 7281 - Carmel CA 93921

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